Synergy Campaign

Limina is a short 2016 film that is the product of a campaign itself. A funding page was started on the indie film crowdfunding website "Indiegogo" in 2015 to help raise funds for the production budget. What allowed this film to have such a successful campaign? What made people so willing to give away their money to a film that has yet to be filmed? 

One important aspect to consider in this is the intended or target audience for this project. Independent films often have a niche audience, in other words they are usually made for a specific demographic rather than attempting to appeal to a wide variety of groups of all ages and interests.

It is obvious from both the storyline and the crowdfunding  background story who the intended audience is; people who are questioning their identity in terms of gender. 

The plot follows a gender-fluid child on a journey of exploration, which intrigues people who are in a similar situation - a number of people that are rising not in numbers but in expression of said quality. More people are willing to be open about their gender identity than they were years ago. There is still a stigma surrounding this cause, which means a film like this would bring recognition to situations like this and even acceptance.

Several pitches have been made for this film, including the original webfunding webpage as well as on the YouTube channel, TurbidLakePictures.

The film poster showcased below is an interesting choice. The tagline displayed is "they challenge the binary by being human," which appeals to the target demographic and draws them in. The font is simplistic and soft so as to not take away too much attention from the main subject: the questioning child. The colouring is warm-toned and has a vague nostalgic quality that is perhaps reminiscent of less turbulent, ignorant times.

This likely rings true for people facing a similar situation, thus capturing their attention.