For one, the array of awards and nominations displayed in an orderly manner that frame the postcard are archetypal indications of a film festival postcard - especially when between the leaves design reminiscent of ancient Greece.
The logline is also present, another convention that this postcard adheres to - it reads, "We're watching because they're watching."
This links to the title of the film - The Periphery Project, which is indicative of a sort of invasiveness in the plotline, perhaps being stalked or the government keeping tabs on you.
The colouring of the postcard establishes the mood of the film as especially creepy or a thriller perhaps. The high contrast and low-key lighting suggests a prison or a confined setting.
An interesting choice is the definition of periphery that is displayed above the awards, where a vague and abstract explanation is offered: "the boundary of the outermost zone." This mysterious vagueness intrigues the viewer and forces us to watch the movie out of curiosity as this is somehow relevant to the storyline.
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