Khalid, 18.
According to several interviews and a mass online survey/questionnaire, there is a specific demographic interested in or advocating against stunt driving. Since this phenomenon is especially prevalent to Qatar, the demographic can be narrowed down to the GCC population - still a quite vague and large demographic, therefore more insight is needed. In 2010, 226 people were killed in Qatar as a result of stunt driving - 66.5% of them aged somewhere between 18-39, in other words young to middle-aged members of the GCC, often male; 96.5% of stunt driving victims are male. This creates a much more specific target audience. Of course, one other important factor is class. Since stunt driving often requires expensive vehicles (usually large 4x4 wheelers with plenty of room) and equipment, especially since this is common amongst the younger population, a high amount of income has face validity, in regards to the target audience. So overall, this indicates a mostly male young-to-middle-age upper class demographic in the GCC.
Take for instance our model for this scenario, Khalid. 18-year-old Qatari male, wealthy and stunt driving enthusiast. He understands the consequences behind the dangerous world of stunt driving, and yet continues to partake in this deadly form of entertainment - despite losing an acquaintance to the famed sport. 2 years prior, his friend and driving partner Omar lost his life performing a dangerous stunt known as "sidewalk skiing". Khalid survived the accident, but the guilt never escaped him. This makes him the perfect candidate for this profile since he understands multiple perspectives when it comes to reckless stunt driving. Our documentary takes a strong stance against reckless and uncontrolled stunt driving, although it does allow stunt driving enthusiasts to freely express their opinions regarding the topic. This will appeal to Khalid's thrill seeking nature that pushes him to continue participating in the controversial sport. He has multiple cars and goes on a trip to Sealine every weekend, while settling for Lusail during the weekdays.
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